Privacy Policy
WorthTheDrive - worththedrive.co.uk
Last updated: 27 March 2026
1. Who we are
WorthTheDrive (“we”, “us”, “our”) operates the fuel price comparison website at worththedrive.co.uk. For the purposes of UK GDPR and the Data Protection Act 2018, WorthTheDrive is the data controller for personal data processed through this website.
Contact: hello@worththedrive.co.uk
2. What data we collect and why
2.1 Data you provide directly
Your postcode or location
When you use the Near Me feature, your postcode is sent to our servers to find nearby petrol stations. If you use the “Locate me” button, your device’s GPS coordinates are sent to our servers in place of a postcode. In both cases:
- The data is used solely to look up nearby stations for that search.
- Your selected fuel type is also sent as part of the search request so we can return results for the correct fuel.
- Search results are cached on our servers for up to 15 minutes to improve performance. This means the postcode or coordinates and fuel type used to generate your results may be temporarily held in server-side cache during that window. The cached data is not linked to any identifier, is not associated with you personally, and is automatically discarded after 15 minutes.
- It is not used to track you across sessions or combined with any other information that could identify you.
Your route postcodes (Plan a Route feature)
If you use the Plan a Route feature, both your start and destination postcodes are sent to our servers. The same rules apply as above - results are cached for up to 15 minutes to improve performance, the data is not linked to any identifier, and it is automatically discarded after that window.
Feedback form submissions
If you submit feedback via our feedback form (powered by Tally.so), we receive the content of your submission, which may include any personal information you choose to include in your message. This data is used solely to review and respond to feedback. See Section 5 for details of how Tally.so handles this data.
2.2 Data stored locally on your device
The following preferences are saved in your browser’s local storage - not in cookies. They remain on your device only and are never transmitted to our servers or shared with any third party:
- Tank size (litres)
- Tank fuel state (full, empty, etc.)
- MPG setting
- Dark / light mode preference
- Advanced options open/closed preference
- Calulation panel open/closed preference
The following preference is also saved in your browser’s local storage - not in cookies. It is transmitted, along with your postcode as part of the search request so we can return results for the correct fuel:
- Fuel type preference
You can remove this data at any time by clearing site data for worththedrive.co.uk in your browser settings. Note that the next time you use worththedrive.co.uk and perform a search this data will be saved in browser local storage again.
2.3 Data collected automatically
Cloudflare (infrastructure and network security)
WorthTheDrive is hosted on Cloudflare’s infrastructure. As part of normal network operations, Cloudflare processes IP addresses and network traffic for security, routing, and performance purposes. Cloudflare Analytics - which we use for basic traffic measurement - is cookieless and does not track individuals. See Cloudflare’s Privacy Policy.
Google Analytics 4 (usage analytics)
With your consent, we use Google Analytics 4 (GA4) to understand how visitors use the site. GA4 may collect:
- IP address - this may be considered personal data under UK GDPR. We have enabled IP anonymisation, which means Google truncates the IP address before it is stored; the full IP address is never retained by Google or by us.
- Browser type and version
- Device type and operating system
- Pages visited and time spent on site
- Approximate geographic location (country and region level only)
- Referral source (how you arrived at the site)
GA4 data is processed by Google LLC and may be transferred outside the UK (see Section 6). GA4 analytics cookies are only set after you give consent via our cookie banner.
Google AdSense (advertising)
With your consent, we display advertisements on this site provided by Google AdSense. AdSense and its advertising partners may use cookies and similar technologies to:
- Serve adverts that may be relevant to your interests
- Measure the performance of advertisements
- Limit how often you see the same advert
Advertising cookies are only set after you give consent via our cookie banner. If you decline advertising cookies, adverts may still appear but they will not be personalised.
3. Legal basis for processing
Under UK GDPR, we rely on the following lawful bases:
| Processing activity | Lawful basis |
|---|---|
| Using your postcode / location to find nearby stations | Legitimate interests - necessary to provide the service you have requested; we have assessed this processing as necessary and proportionate to that purpose |
| Cloudflare network processing (security and routing) | Legitimate interests - necessary to operate and protect the service |
| Google Analytics 4 (analytics cookies) | Consent - only processed after you accept analytics cookies |
| Google AdSense (advertising cookies) | Consent - only processed after you accept advertising cookies |
| Feedback form submissions | Legitimate interests - necessary to receive and respond to your feedback |
You may withdraw consent for analytics and advertising cookies at any time using the Cookie settings link in the page footer, which opens the Silktide consent manager.
4. How long we keep your data
| Data | Retention period |
|---|---|
| Postcode / location / fuel type submitted via the search | Cached server-side for up to 15 minutes for performance, then automatically discarded |
| Route postcodes (Plan a Route) | Cached server-side for up to 15 minutes for performance, then automatically discarded |
| Browser local storage (tank size, tank status, MPG, fuel type, preferences) | Until you clear site data in your browser |
| Google Analytics data | 14 months (set to Google’s minimum retention period) |
| AdSense and advertising data | Managed by Google per their data retention policies |
| Feedback form submissions | Until we have reviewed and acted on the feedback, then deleted |
5. Third-party processors
We use the following third-party services. Where they act as data processors on our behalf, we have taken reasonable steps to ensure they provide appropriate safeguards.
| Processor | Role | Purpose | Privacy policy |
|---|---|---|---|
| Google LLC | Processor / independent controller | Analytics (GA4) and advertising (AdSense) | policies.google.com/privacy |
| Cloudflare Inc. | Processor | Hosting, CDN, network security, cookieless analytics | cloudflare.com/privacypolicy |
| postcodes.io | Processor | UK postcode geocoding (open data - no personal data is shared beyond the postcode itself) | postcodes.io/about |
| Tally.so | Processor | Feedback form submissions | tally.so/privacy |
6. International transfers
Google LLC is based in the United States. Transfers of personal data to Google are made subject to the UK International Data Transfer Agreement (IDTA) and/or Standard Contractual Clauses, which provide appropriate safeguards under UK GDPR.
Cloudflare operates a global network. Data transfers are subject to Cloudflare’s Standard Contractual Clauses and the UK IDTA.
We do not knowingly transfer personal data to any country that does not have adequate safeguards in place.
7. Your rights
Under UK GDPR, you have the following rights:
- Right of access - to request a copy of the personal data we hold about you.
- Right to rectification - to request correction of inaccurate personal data.
- Right to erasure - to request deletion of your personal data, where we have no overriding reason to retain it.
- Right to restriction - to request that we limit how we use your data.
- Right to data portability - to receive your data in a structured, machine-readable format.
- Right to object - to object to processing based on legitimate interests.
- Right to withdraw consent - where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at hello@worththedrive.co.uk. We will respond within one calendar month.
Because we retain very little personal data on our servers, the most effective way to remove locally stored preferences is to clear site data for worththedrive.co.uk in your browser settings.
8. Your right to complain
If you have concerns about how we handle your personal data that we have not been able to resolve, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator:
- Website: ico.org.uk
- Telephone: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would always prefer the opportunity to address your concerns directly first, so please do contact us before escalating.
9. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. Where changes are material, we will take reasonable steps to bring them to your attention. Continued use of the service following any update constitutes acceptance of the revised policy.