Cookie Policy
WorthTheDrive - worththedrive.co.uk
Last updated: 27 March 2026
1. What this policy covers
This Cookie Policy explains what cookies and similar technologies are used on worththedrive.co.uk, why they are used, and how you can manage your preferences.
For broader information about how we handle personal data, see our Privacy Policy.
2. What are cookies?
Cookies are small text files placed on your device by a website you visit. They are widely used to make websites function, remember your preferences, and gather information about how a site is used.
Under the UK Privacy and Electronic Communications Regulations (PECR), websites must obtain consent before placing cookies that are not strictly necessary for the website to function. We use Google consent manager to handle this.
3. Local storage - not cookies
WorthTheDrive uses your browser’s local storage, not cookies, to save your vehicle settings and display preferences. Local storage is not covered by cookie consent rules. You can clear it at any time by clearing site data for worththedrive.co.uk in your browser settings.
4. Cookies used on this website
We use cookies in three categories.
Category 1: Strictly necessary cookies
These cookies are required for the basic security and operation of the website. They do not require your consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
__cf_bm | Cloudflare | Bot management - distinguishes automated traffic from human visitors | 30 minutes |
Category 2: Analytics cookies
These cookies help us understand how visitors find and use the site, so we can improve it. They are only placed after you give consent via the Google cookie banner.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Assigns an anonymous identifier to distinguish unique visitors | 2 years |
_ga_[ID] | Google Analytics | Stores and counts page views for this property | 2 years |
Google Analytics data is processed by Google LLC. Google may transfer data outside the UK; such transfers are subject to Standard Contractual Clauses and the UK International Data Transfer Agreement. For more information, see Google’s Privacy Policy.
We have configured Google Analytics with:
- IP anonymisation enabled
- Data retention set to 14 months (the minimum available)
- No sharing of data with Google advertising products (unless you also consent to advertising cookies)
Category 3: Advertising cookies
These cookies are used to serve and measure advertisements on this site. They are only placed after you give consent via the Google cookie banner. If you decline, adverts may still appear but they will not be personalised to you.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
IDE | Google (DoubleClick) | Used to measure ad click and conversion rates; builds a profile to serve relevant ads | 13 months |
DSID | Identifies a signed-in Google user to suppress duplicate ads and aid ad targeting | 2 weeks | |
test_cookie | Checks that your browser supports cookies | 15 minutes |
Google and its advertising partners may use these cookies to show you ads based on your visits to this and other websites. For a full list of cookies used by Google’s advertising services, see Google’s advertising cookie information.
5. Managing your consent
Via the Google consent banner
When you first visit worththedrive.co.uk, a cookie consent banner powered by Google will ask for your preferences. You can:
- Consent - allow analytics and advertising cookies.
- Manage options - decide which types of cookies you want to allow or deny (local storage preferences and basic site functions continue to work without issue even if you deny all).
You can review or change your preferences at any time using the Cookie settings link in the page footer, which reopens the Google consent panel. Your preference is saved in your browser so you will not be asked again on subsequent visits unless you clear your browser data.
Via your browser settings
You can also manage or delete cookies directly in your browser:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org - cookies
- Apple Safari: support.apple.com - manage cookies
- Microsoft Edge: support.microsoft.com - manage cookies
Note that disabling cookies in your browser settings may affect the functionality of other websites you visit. Disabling advertising cookies will not remove adverts from this site - it means the adverts shown will be less relevant to you.
Opt out of Google advertising
You can opt out of personalised Google advertising across all websites at adssettings.google.com.
6. Do Not Track
Some browsers include a “Do Not Track” signal. We currently do not alter our data collection practices in response to Do Not Track signals, as there is no agreed industry standard for how they should be honoured. Our cookie consent mechanism gives you direct control over which cookies are set.
7. Changes to this policy
We may update this Cookie Policy from time to time, for example if we add or remove third-party services. When we do, we will update the date at the top of this page. If material changes affect how your data is processed, we will re-request your consent via the cookie banner where required.